- Creative storyteller with experience strategically developing and delivering crucial communications across media.
- Critical thinker, word nerd, visual artist and data cruncher delivering exceptionally successful outcomes in communications, finance and policy.
- Collaborative leader who understands what moves people.
MBA, Willamette University, 2011-2014
Master's of Business Administration
MFA Coursework, Academy of Art University, 2006-2007
Photography focus (30 semester credits)
BS, Western Oregon University, 1999-2002
Bachelor's in Political Science
Media Relations Director +
Interim Communications Director
Willamette University (2009-Present + 2011-14)
Led Willamette's communications office through major organizational and staffing changes. / Responsible for the media relations effort that resulted in Willamette's inclusion in "Colleges That Change Lives," impacting enrollment significantly. / Shifted enrollment conversation from cost to value. / Earned national Silver Anvil award for leading eclipse event / All magazines earned CASE medals under my leadership. / Helped transform reputational crisis related to sexual assault concerns into a positive opportunity for campus dialog. / Increased subscribers and engagement across social media presences. / Taught classes about persuasive communication campaigns and how to succeed in college.
Plan and execute strategic communications, marketing and branding. / Lead creative team. / Manage media relations, social media, crisis communications. / Create stories, photos and graphics. / Hire and train staff.
Adam Torgerson Photography (2003-Present)
Work featured in regional magazine, billboards and commercial publications.
Create images from concept to print. / Teach classes about photography. / Manage small business operation.
Senior Public Affairs Specialist
Oregon Department of Transportation (2005-09)
Led communications function for the first emergency operations center used by the department in decades. / Addressed sensitive questions live on air about federal and state policies, including A.R.R.A., the federal stimulus package. / Earned agency's "Driving Force" award for on-air contributions during unprecedented storms and flooding.
Responsible for all aspects of external communication across media. / Delivered insightful, clear on-air interviews. / Managed crisis and strategic communications.
Oregon Real Estate Agency (2004-05)
Regularly assigned most sensitive cases and consistently among the most productive investigators. / Repaired relationships between management and staff while negotiating successful bargaining contract. / Found theft by forensically reconstructing agent's trust account.
Investigated real estate activity. / Audited client trust accounts. / Interpreted statutes and regulations. / Analyzed policies and legislation.
Assistant Budget and Policy Analyst
Oregon Budget and Management Division (2001-03)
For gubernatorial transition teams, researched and created a presentation that explained how the budget fell so short and what options were available to address it. / Protected the only "General Fund" agency not cut during budget reductions. / Tracked all proposed reductions during the five special legislative sessions and multiple Emergency Board meetings.
Analyzed agency budgets and developed the governor’s budget. / Presented the governor’s budget to the legislature. / Analyzed proposed legislation for fiscal and organizational impact. / Researched and presented policy issues on behalf of the governor for the public, media and executives. / Webmaster.
Editor in chief + Copy Editor
Western Oregon Journal (2000-02)
Earned ONPA awards for publication and individual writing excellence. / Lobbied successfully for major increase in organizational funding. / Solicited IT grant to replace computer system.
Managed content and organization under tight deadlines. / Managed and hired staff. / Sold, designed and placed advertising.
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