Creative storyteller with experience strategically developing and delivering crucial communications across media.
Critical thinker, word nerd, visual artist and data cruncher delivering exceptionally successful outcomes in communications, finance and policy.
Collaborative leader who understands what moves people.
MBA, Willamette University, 2011-2014
Master's of Business Administration
MFA Coursework, Academy of Art University, 2006-2007
Photography focus (30 semester credits)
BS, Western Oregon University, 1999-2002
Bachelor's in Political Science
Media Relations Director +
Interim Communications Director
Willamette University (2009-Present + 2011-13)
Led Willamette's communications office through major organizational and staffing changes. / Responsible for the media relations effort that resulted in Willamette's inclusion in "Colleges That Change Lives," impacting enrollment significantly. / Shifted enrollment conversation from cost to value. / Earned national Silver Anvil award for leading eclipse event / All magazines earned CASE medals under my leadership. / Helped transform reputational crisis related to sexual assault concerns into a positive opportunity for campus dialog. / Increased subscribers and engagement across social media presences. / Taught classes about persuasive communication campaigns and how to succeed in college.
Plan and execute strategic communications, marketing and branding. / Lead creative team. / Manage media relations, social media, crisis communications. / Create stories, photos and graphics. / Hire and train staff.
Adam Torgerson Photography (2003-Present)
Work featured in regional magazine, billboards and commercial publications.
Create images from concept to print. / Teach classes about photography. / Manage small business operation.
Senior Public Affairs Specialist
Oregon Department of Transportation (2005-09)
Led communications function for the first emergency operations center used by the department in decades. / Addressed sensitive questions live on air about federal and state policies, including A.R.R.A., the federal stimulus package. / Earned agency's "Driving Force" award for on-air contributions during unprecedented storms and flooding.
Responsible for all aspects of external communication across media. / Delivered insightful, clear on-air interviews. / Managed crisis and strategic communications.
Oregon Real Estate Agency (2004-05)
Regularly assigned most sensitive cases and consistently among the most productive investigators. / Repaired relationships between management and staff while negotiating successful bargaining contract. / Found theft by forensically reconstructing agent's trust account.
Investigated real estate activity. / Audited client trust accounts. / Interpreted statutes and regulations. / Analyzed policies and legislation.
Assistant Budget and Policy Analyst
Oregon Budget and Management Division (2001-03)
For gubernatorial transition teams, researched and created a presentation that explained how the budget fell so short and what options were available to address it. / Protected the only "General Fund" agency not cut during budget reductions. / Tracked all proposed reductions during the five special legislative sessions and multiple Emergency Board meetings.
Analyzed agency budgets and developed the governor’s budget. / Presented the governor’s budget to the legislature. / Analyzed proposed legislation for fiscal and organizational impact. / Researched and presented policy issues on behalf of the governor for the public, media and executives. / Webmaster.
Editor in chief + Copy Editor
Western Oregon Journal (2000-02)
Earned ONPA awards for publication and individual writing excellence. / Lobbied successfully for major increase in organizational funding. / Solicited IT grant to replace computer system.
Managed content and organization under tight deadlines. / Managed and hired staff. / Sold, designed and placed advertising.
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